These Major Retailers Are Hosting Alternative Prime Day Deals - Here's What to Shop

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If you thought that Amazon Prime Day would undoubtedly be this summer's biggest shopping event, we have some news for you — the e-commerce extravaganza is actually just one of many sales taking place this month. Over the past few years, Amazon has managed to do the impossible by branding a savings event so massive and unmissable, other big-name retailers are actually piggybacking off of the hype and hosting equally exciting promotions of their own.

Target's Circle Week is offering deals of up to 50 percent off through July 15. Walmart+ Week is happening now through July 13, with Walmart+ members getting early access to all of the event's biggest deals. And the Nordstrom Anniversary Sale (while by no means new) will gradually expand on deals throughout the month, with the event opening to the general public on July 17.

In short: there are a lot of summer sales going on, most of which are being hosted by some of our favorite retailers. To help you separate the good deals from the truly great ones — and expand your next shopping spree beyond just Amazon — we rounded up the best Prime Day alternative deals and sales that you should have on your radar this summer. From savings on seasonal fashion essentials to deals on bestselling furniture to markdowns on cult-favorite beauty products, now's the perfect time to stock up on all of the finds you've been coveting.

Ahead, browse through our guide to the best alternative Prime Day deals and get excited to save.

Ninja 4QT Air Fryer ($69, originally $89)

Happening from July 10 through Thursday, July 13, Walmart is offering some of its biggest deals of the season through the Walmart+ Week, which includes deals of up to 50 percent off on everything from trendy fashion pieces and cool kitchen essentials to new tech, smart TVs, and more. This top-rated Ninja Air Fryer is just one of many kitchen staples that you can score on sale ahead of the event.

Ninja 4QT Air Fryer

$69 from walmart.com

$89 $69 Now 22% off

from walmart.com

Apple AirPods with Charging Case (2nd Generation) ($99, originally $129)

If you've yet to invest in a pair of AirPods, now's your chance as the compact tech essential is currently on sale at Walmart's rival Prime Day sale. The noise-canceling headphones boast advanced audio capabilities, allowing you to tune out any outside noise and focus in on your favorite playlist instead.

Apple AirPods with Charging Case (2nd Generation)

$99 from walmart.com

$129 $99 Now 23% off

from walmart.com

The Original Allswell 10" Bed in a Box Hybrid Mattress ($247, originally $349)

Your sleep is the ultimate investment and a durable mattress can seriously improve the quality of your rest — especially if it's as highly rated as this model from Allswell. With more than 3,000 rave reviews, the comfortable mattress boasts a hybrid design which seamlessly blends the support of a classic spring style with the softness of a memory foam.

The Original Allswell 10" Bed in a Box Hybrid Mattress

$247 from walmart.com

$349 $247 Now 29% off

from walmart.com

West Elm Bondi Outdoor Lounge Chair & Ottoman Set ($350, originally $499)

To rival Prime Day, West Elm is running a bevy of different promotions that make upgrading your home and backyard space that much easier — and more budget-friendly. For a limited time, shoppers can get an extra 15 percent off select clearance pieces, just like this outdoor chair and ottoman set.

West Elm Bondi Outdoor Lounge Chair & Ottoman Set

$350 from westelm.com

$499 $350 Now 30% off

from westelm.com

West Elm Callan 2-Piece Chaise Sectional ($980, originally $1,399)

Besides the extra discount on clearance furniture, West Elm has also added a ton of new pieces to its clearance section, where shoppers can regularly find products for up to 60 percent off. This model is one of the most comfortable sofas from West Elm which boasts a midcentury modern design that's elevated by tufted cushions and a versatile light gray coloring.

West Elm Callan 2-Piece Chaise Sectional

$980 from westelm.com

$1,399 $980 Now 30% off

from westelm.com

AllClad 8-In. Fry Pan ($50, originally $110)

Finding an under-the-radar deal on AllClad cookware feels a little like a unicorn sighting — it's unexpected, it's magical, and even for a shopping editor, it's undoubtedly rare. Fortunately, you can score this bestselling frying pan from the brand on sale through Home & Cook. Even if you're not the most skilled chef, you'll have no problem whipping up a variety of dishes in this cookware.

AllClad 8-In. Fry Pan

$50 from homeandcooksales.com

$110 $50 Now 55% off

from homeandcooksales.com

New Balance 31327 Sneaker ($80, originally $100)

From TikTok to the wardrobes of Hollywood's most stylish celebrities, New Balance sneakers are popping up everywhere these days. This sporty everyday shoe is one of the brand's most popular silhouettes, and it's available to shop in three unique colorways. Best of all, it's one of many deals that are available to shop at Nordstrom's Anniversary Sale, which is open now to members and will soon open up to the general public on July 17.

New Balance 31327 Sneaker

$80 from nordstrom.com

$100 $80 Now 20% off

from nordstrom.com

Mother Frayed High-Waist Flaire Jeans ($170, originally $258)

These Mother jeans are designed with curves in mind. Made from the brand's signature denim material, the pants hug the body in all the right ways, while still providing enough wiggle room to keep you feeling comfortable. The frayed ankle design completes these jeans with a more rugged, distressed look, while the high-waisted silhouette ensures they'll stay up firmly on your waist without any fuss.

Mother Frayed High-Waist Flaire Jeans

$170 from nordstrom.com

$258 $170 Now 34% off

from nordstrom.com

Quay Australia It's My Way 59mm Gradient Cat Eye Sunglasses ($43, originally $65)

As any fashion-lover will tell you, a stylish pair of sunglasses can make all the difference in taking an outfit from good to truly great. Evidently, the Nordstrom Anniversary Sale has no shortage of deals on designer sunglasses and frames from top brands — including this cat eye-centric pair from Quay.

Quay Australia It's My Way 59mm Gradient Cat Eye Sunglasses

$43 from nordstrom.com

$65 $43 Now 34% off

from nordstrom.com

Brooklinen Organic Duvet Cover ($167, originally $209)

Shopping all of the best Prime Day deals can take a lot out of you, which is precisely why Brooklinen's ongoing alternative sale provides the perfect opportunity to stock up on cozy bedding essentials — that way you can enjoy a quality night's rest (or at least a serious nap) the moment the summer sales event ends. This airy duvet covet is a total winner in our books — just read through our review of the Brooklinen Organic Collection to see why.

Brooklinen Organic Duvet Cover

$167 from brooklinen.com

$209 $167 Now 20% off

from brooklinen.com

J.Crew Featherweight Cashmere Cropped Cardigan Sweater ($100, originally $148)

Cashmere for summer? Actually, pretty groundbreaking. While the plush material might be more widely associated with cozier seasons like fall or winter, that doesn't mean you can't still stock up on quality cashmere pieces for the summer, too. For a limited time at J.Crew, shoppers can do just that as the brand is hosting an end-of-season sale which features deals of up to 40 percent off cashmere, 30 percent off kids' styles, and up to 70 percent off on select seasonal staples.

J.Crew Featherweight Cashmere Cropped Cardigan Sweater

$100 from jcrew.com

$148 $100 Now 32% off

from jcrew.com

Cetaphil Oil-Free Moisturizer ($15)

Just in time for Prime Day 2023, Target has unveiled a rival sale of its own which features deals of up to 50 percent off on products that span across all major categories — including tech, home, fashion, and beauty. Happening now through July 15, shoppers can score major markdowns on bestselling products through Target Circle Week, including deals like a free $10 gift card on select beauty and health purchases totaling over $40. This Cetaphil moisturizer is included in the deal.

Cetaphil Oil-Free Moisturizer

Dyson V8 Original Cordless Stick Vacuum ($300, originally $430)

Make home cleaning a breeze with this bestselling Dyson vacuum, which is cordless and designed to fit into even the tightest corners in your household. The unique home essential is rarely on sale, so we recommend scooping it up while you still can at the Target Circle Week sale.

Dyson V8 Original Cordless Stick Vacuum

$300 from target.com

$430 $300 Now 30% off

from target.com

Old Navy V-Neck Ruffle-Trim Cutout One-Piece Swimsuit

$23 from oldnavy.gap.com

$45 $23 Now 49% off

from oldnavy.gap.com

YETI Rambler Vacuum Bottle ($42, originally $50)

Calling all outdoor enthusiasts — REI's ongoing summer sale is the perfect place for you to get your shop on. Happening now, the adventure retailer is offering deals of up to 50 percent off on products from select brands like The North Face, Co-Op, and more. If you haven't yet invested in a Yeti tumbler, consider this your sign to finally make the splurge.

YETI Rambler Vacuum Bottle

$42 from rei.com

$50 $42 Now 16% off

from rei.com

REI Co-op Base Camp 4 Tent ($314, originally $449)

We don't know about you, but we're looking to squeeze in as many road trips and camping adventures into our summer itinerary as possible — especially with July flying by. Fortunately, REI's current Prime Day alternative sale is offering markdowns on thousands of outdoor essentials, just like this durable camping tent.

REI Co-op Base Camp 4 Tent

$314 from rei.com

$449 $314 Now 30% off

from rei.com

Urban Outfitters Maci Polka Dot Mini Dress ($20, originally $69)

Urban Outfitters is set to host several Prime Day-adjacent sales that feature markdowns on the brand's biggest categories: fashion and home. In the lead up to the event, shoppers can also enjoy deals on already discounted items through the brand's sale section. This ethereal white dress is currently high on our shopping wishlist and (best of all) it's discounted, too.

Urban Outfitters Maci Polka Dot Mini Dress

$20 from urbanoutfitters.com

$69 $20 Now 71% off

from urbanoutfitters.com

Urban Outfitters Floria Boucle Chair ($450, originally $749)

Boucle is all the rage these days, and if you're looking for a unique way to embrace the fabric in your home, we recommend opting for something cozy and cute like this shapely accent chair. The style is wrapped in the softest material and boasts a unique frame that's unlike anything we've ever seen — making it feel truly one of a kind.

Urban Outfitters Floria Boucle Chair

$450 from urbanoutfitters.com

$749 $450 Now 40% off

from urbanoutfitters.com

Saatva Classic Mattress ($1,695, originally $1,995)

Saatva's major summer sale is truly the gift that keeps on giving. For a limited time, shoppers can take advantage of price drops on all of the brand's bestselling mattresses — including this top-rated model. One POPSUGAR editor claims this mattress is so comfortable, it feels comparable to a luxury hotel experience. Read our review of the Saatva Original Mattress for the full product details.

Saatva Classic Mattress

$1,695 from saatva.com

$1,995 $1,695 Now 15% off

from saatva.com

Steve Madden Anders Sandal ($65, originally $90)

If you (like us) have been itching to add a couple more pieces to your ever-growing summer wardrobe, then the Zappos summer clearance event is the perfect place to kick off your next shopping spree. For a limited time, enjoy savings of up to 50 percent off on styles from some of today's most coveted brands — just like these sleek Steve Madden sandals.

Steve Madden Anders Sandal

$65 from zappos.com

$90 $65 Now 28% off

from zappos.com

Keurig K-Elite Single Serve K-Cup Pod Coffee Maker ($156, originally $190)

Best Buy is getting in on the savings with their Black Friday in July sale, which features deals on everything from major appliances and cooking essentials to cool tech gadgets and more.

Keurig K-Elite Single Serve K-Cup Pod Coffee Maker

$156 from bestbuy.com

$190 $156 Now 18% off

from bestbuy.com

Cuisinart P59BC-11BK 11-Piece Cookware Set ($100, originally $200)

We can never turn down a good deal when we see one, which is precisely why this sleek cookware set is sitting in our digital shopping carts as we speak. The 11-piece bundle comes with everything you'll need to complete your kitchen set, and — even better — it's now $100 off.

Cuisinart P59BC-11BK 11-Piece Cookware Set

$100 from bestbuy.com

$200 $100 Now 50% off

from bestbuy.com

Madewell The Perfect Vintage Wide-Leg Jean ($50, originally $148)

One of our favorite Prime Day alternative deals comes from Madewell and in the form of these vintage wide-leg jeans — which are now on sale through the brand's big summer sale. From trendy denim essentials to stylish swimwear and breezy tops, shoppers can stock up on everything and more from the event. Plus, with deals of up to 70 percent off, you'll want to shop the sale sooner rather than later, as many styles are bound to sell out quickly.

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