Amazon Prime Day 2023 is finally here and our shopping-obsessed hearts just can't contain our excitement. Happening now through tomorrow, July 12, shoppers can take advantage of Amazon's biggest deals of the season, which span across all major categories and feature some of the retailer's lowest prices of the entire year (yep, even better than Black Friday!).
From fashion deals and discounts on top-rated beauty products to savings on coveted tech essentials, editor-loved wellness products, and trendy home essentials from some of today's biggest brands, the deals are truly endless — meaning you're bound to find something to shop, love, and save on from the can't-miss sales event.
With such a wide variety of deals, it can be difficult knowing where to even start your spree, especially considering Amazon's large inventory of products. To help you separate the good deals from the truly great ones, we curated a guide to the best Prime Day 1 deals that you can shop right now, with standout finds coming from brands like Levi's, Casper, Samsung, Revlon, and more. Some of these are lightning deals — which means they'll only be on sale for a limited time — while others are reserved specifically for Prime Day 1; and naturally, are also bound to sell out fast.
With all this in mind, we recommend getting settled in with your laptop and having your credit card at the ready — you'll want to scoop up these can't-miss deals from Prime Day 1 while you still can.
Looking for something specific? Browse through our categories ahead.
